In the first phase we focus on gathering as much valuable data as humanly possible. It’s time for open-question asking, non-judgemental listening and meticulous note taking.
In order to create successful products as a designer, it’s crucial to discover how the stakeholders think - what is the vision for the product (from each of the stakeholders’ perspectives), and how can these be amalgamated?
There is no better way to recognize the problems and pain points of your target audience than simply by talking to them. You’ll be surprised by the range of approaches taken by different users - assume nothing.
Take a closer look outside your own sandbox. Somebody probabbly tackled the same problems you’re trying to resolve. Learn from their successes and mistakes.
Create your own method
We know that everyone is different. You’re more than welcome to create your own method and add it to talebook!