Talebook follows three phases: Discover, Analyze, and Test
Get to know the client's assumptions, business limitations, and goals. Get an idea of the target user needs and competitive landscape. This phase is about deepening your knowledge and gaining insights.
In order to create successful products as a designer, it’s crucial to discover how the stakeholders think - what is the vision for the product (from each of the stakeholders’ perspectives), and how can these be amalgamated?
There is no better way to recognize the problems and pain points of your target audience than simply by talking to them. You’ll be surprised by the range of approaches taken by different users.
Take a closer look outside your own sandbox. Somebody probably tackled the same problems you’re trying to resolve. Learn from their successes and mistakes.
Turn gathered information into actions. Explore in more detail your findings and aim to identify patterns.
Analyze
Look back over your data and identify the problems you managed to draw from your interviews.You're sure to find some recurring points, around which you’ll be able to observe patterns.
Different target groups have different needs, approaches, and opinions. Creating a persona for each group is a great way to streamline your research data whilst representing the specific considerations for fundamentally different groups of people.
Take the most crucial problems and brainstorm solutions for them. Try to find as many possible solutions to this problem as possible. Then with your team vote for the best one.
User flows wrap up the ideation phase. Define user path from problem to the solution.
Build your prototypes quickly, learn from them, and iterate.
Prototype
Start with simple prototypes created on paper. It's a cheap and straightforward way to test your product without putting too much effort.
A more defined hi-fidelity prototype can help you gather precise feedback and take your prototype to another level. Connect Talebook to your prototype.